The Elderly Center Division of Hong Kong Lutheran Social Service has launched a program called “Infinite Elder KOL”, previously known as the “Smart Senior Channel”. This program encourages the elderly to become KOLs (Key Opinion Leaders). Through training in video shooting, live broadcasting, and post-production, the life experiences and interesting daily lives of the KOLs are captured and shared on social media. This initiative not only encourages other seniors to discover their interests and enjoy their retirement life, but also broadens their social circle. It not only helps the elderly maintain their vitality, but also shifts public perception of the elderly.