BrainUp is an app-based product that empowers users to monitor their cognitive health and apply preventive measures to address cognitive decline, by providing personalized lifestyle modification advice tailored to individual needs utilizing the latest Artificial Intelligence technology. BrainUp also enables connectivity with the user's support circle including family members, carers and medical service providers. Evidenced from scientific studies conducted in Japan, the reversion of cognitive decline was observed in our study subjects after using BrainUp for 6-months as a non-drug intervention. Equipped with this significant result, localised versions of the health and wellness product for markets outside of Japan will become available from 2026, starting with Hong Kong.